Santiago Cerezo
Who I am?
I was born in Madrid in 1992, in the middle of the Barcelona Olympics. I think this explains my great love for sports and why I always want to get out of my comfort zone looking for new challenges and adventures.
If we get to know each other, you will see that I am constantly thinking about ideas to develop, needs to cover and products to improve. It is something that I carry inside of me and that I enjoy making. Craziness? It is possible, but blessed madness.
Among my achievements I highlight founding my first company at the age of 25: Zamparte, the first marketplace in Spain for homemade tupperware at home.
But before entering the world of work, it is convenient to go back a bit in the past and know how we got here.
How it all started
In 2010 I began my Business Degree studies at the Complutense University of Madrid. It was clear to me that the business world was for me and this was a very complete career that covered all kinds of subjects (marketing, law, accounting, sales…).
In 2013, taking advantage of the opportunity that was offered to me and that I wanted to improve my English, I packed my bags and went to Sweden on the Erasmus Program. An unforgettable year to finish my university stage and that opened up a world of both professional and personal possibilities for me.
And the world of work came
People say that the student stage is the best. Totally disagree. As soon as I returned to Spain after my Swedish adventure, I did my internship at Calidad Pascual where I had my first contacts with the supply chain and sales. I accompanied vendors on their route and, together with several KAMs, we developed a customer service action protocol for the HORECA channel.
After finishing my internship I grabbed my bags again and crossed the pond towards Mexican lands. On this occasion I had to enter the financial world with the Private Equity Alsis Funds. During the year that I was in the company, I learned that numbers are the most valuable and that what are not accounts are stories. Hence, I developed an analytical profile to know how to interpret results and be able to make decisions based on them.
Return to Spain and studying
After finishing my time in America, I signed for CSConsulting, a leading consultant in the food and distribution sector. It was my first contact with entrepreneurship since my task was to create an e-Learning department from scratch. Today, this part of the business represents a high percentage of the company’s income. Additionally, I worked on different projects focused on product development and improvement in business processes.
In 2017 I wanted to expand my knowledge and that is why I started my MBA and Entrepreneurship at the Complutense University of Madrid. I was going back to the place where it all started, but this time with a great goal: to create my own company.
Mission accomplished!
On December 13, 2017, Foodfilin (currently Zamparte), the first Marketplace for homemade food tupperware at home, went on the market. It is here where I have been able to develop all my knowledge and skills to the maximum, from sales, growth, market development, to new lines of business, collaborations, pricing or action strategies in different states.
At this stage, it was not uncommon to meet me at conventions, in the press, on the radio, and even on television, telling my experience and the company’s success story.
Here you have seen me!
