Work Experience

Zamparte

First marketplace specialized in the cooking and delivery of weekly menus at home with homemade food delivered in 48 hours to any point in Spain.

Coordination, direction and planning of all the tasks of the organization guaranteeing compliance with all the requirements in each phase of the chain.
Supervision and direction of each project in its different aspects, both B2B and B2C.
Application of SCRUM and Agile methodologies for the best efficiency in the company’s operations, implementing sprints for the alignment of all team members.

Market research detecting the needs and new trends with the purpose of developing new items or improving the current ones.
Definition of product strategy in order to establish the value proposition, definition of focused target as well as implement the roadmap.
Product development: together with members of other departments, creation of new references and product launches.

Administration of payment campaigns both SEM and FBAds focused on obtaining new leads and acquisition, as well as study and development of SEO positioning in main internet search engines.
Branding of the brand and management of collaborations with third-party agents both at the company level and private clients. Social networks, email marketing and blogging.
A/B testing and measurement of results through tools such as Google Analytics, Ubersuggest or Hotjar.

Reduction of incidents from 25% to 2% as well as an increase in the average purchase ticket from €50 to €75. Billing increase by 650% in the last 2 years.
Generate a community of more than 10k followers on social networks and obtain 20k registrations on the web. Top positions in SEO in various searches on high-volume keywords.
Improvement in the conversion of leads, achieving 50% of them and empowerment of the Customer Service area, resulting in a 60% increase in consumer loyalty.

German multinational market leader in ticketing through its SaaS model and B2B and B2C channels. In 2014, it acquired entrada.com

In charge of Eventim TIXX. SaaS geared towards major sporting and musical events.

Product Strategy:
- Design and adapt the product strategy for the local market based on research and market analysis.
- Ensure products align with the needs and expectations of local customers.
- Identify opportunities for the introduction of new products or enhancements of existing ones.
Lifecycle Management:
- Oversee the full product lifecycle, from conception to discontinuation.
- Make decisions regarding the adaptation, renewal, or removal of features for the Spanish market.
Coordination with Global Teams:
- Work closely with the Spanish and German product management teams to ensure local strategies and tactics align with global objectives.
- Provide feedback to the global team on product performance and local market needs.
Team Management:
- Lead and manage local teams of product management, marketing, and other relevant departments.
- Provide training and development for team members.

Leading consultant in the retail and food sector specialized in promoting and training B2C and B2B projects.

Analysis of the processes and operations of the companies to obtain a first image of the situation at the time of starting the project. Due diligence in order to obtain more information.
Development of strategies together with the rest of the team in order to address the different objectives obtained from the previous analysis. Carrying out action plans focused on improving results and strengthening the brand.
Reporting both to the client and to superior managers showing the progress of the project and the improvement of the points established above.

Room trainer to provide training and skills development for the workers of the client company to guarantee the sustainability and continuity of the best implemented.
Specialized in team management training, sales, negotiation and product development.

Responsible for the development of the e-learning platform department with capacity for more than 2k simultaneous users.
Creation of remote educational content with team members located in LATAM.
Moodle platform management and corporate website creation via CMS.

American private equity with offices in Miami and Mexico City focused on the development of Real State projects in LATAM.

Study and Due Diligence of financial projects to determine their viability and to know the degree of profitability expected at the end of the relationship.
Development of budgets and economic estimates established for different possible situations in the future.

Trust control as well as analysis of factors and external actors that directly or indirectly involved the projects

About me